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The Sizzling Story of PEPPER LUNCH

A Saga of Flavor That Crosses Oceans and Ignites Culinary Imagination

The Birth of Sizzle
In the heart of the bustling metropolis of Tokyo, amidst the blend of fast-paced modern life and rich tradition, the story of Pepper Lunch began. Here, among the city's vibrant street life and serene temples, emerged a culinary concept that married the freshness of high-quality ingredients with the dramatic flair of sizzling steaks. Pepper Lunch came to life as a unique do-it-yourself teppanyaki restaurant, where every customer became the artist of their own meal, painting their plate with flavorful fresh ingredients. The sizzle soon resonated beyond the iconic skyline of Tokyo, as the inviting essence of Pepper Lunch embarked on a journey to captivate food enthusiasts around the globe.
The flame of creativity was ignited and by 1998, we introduced the world to a delightful promise - 'Sizzle It Your Way.' Our patented high-energy on-demand induction cookers along with our tailor-made iron plates brought the allure of cooking directly to the table, transforming mundane meals into unforgettable feasts, a concept that resonated with food lovers globally.
As we ushered in a new era, Pepper Lunch embarked on a journey the well beyond the shores of Japan. As of 2023, Pepper Lunch has established its footprint in over 15 countries with more than 500 outlets. The core values of quality, affordability, great customer service, and a unique dining experience found a place in the hearts of diverse cultures.
The excitement surrounding ‘Sizzle It Your Way’ rippled across the globe. With each meal, we were doing more than just filling plates; we were crafting memories, nurturing connections, and spreading joy, one delightful meal at a time.
Coming To America
Stretching our roots from Tokyo's bustling streets to the welcoming heartlands of Texas, we created a haven where friends, families, and food aficionados come together to relish the joy of hands-on dining. Our signature phrase, 'Sizzle It Your Way,' became a call to everyone to partake in a culinary experience, making each visit a personal tale in our ever-evolving story. Through shared meals and the enticing aroma of sizzling plates, the narrative of Pepper Lunch was warmly embraced in new communities, enriching our story with diverse flavors and experiences.
Pepper Lunch proudly stands as the vanguard of experiential fast-casual dining, embodying the essence of Teppanyaki and the spirit of a DIY culinary adventure. Our mission is simple yet resonates deeply - transforming everyday meals into a canvas of cherished memories. As the legacy of 'Sizzle It Your Way' continues to flourish, each plate served is an invitation to our patrons to be the masters of their own meals, within the lively and inviting ambiance of our comfortable dining rooms. With the sizzle guiding the way, we warmly invite you to partake in this delightful blend of tradition, innovation, and impeccable taste, only at Pepper Lunch.

Our Mission

At Pepper Lunch, we aspire to turn ordinary meals into extraordinary experiences by empowering our patrons with the joy of crafting their unique culinary journeys. Through a blend of tradition and innovation, we aim to offer a dining escapade that's as delightful to the senses as it is to the soul, while fostering a community united by the love of flavors.


Tracing back three decades, the essence of Pepper Lunch is steeped in a rich tapestry of the traditions and innovative spirit of Japan. Our journey echoes a timeless commitment to pristine ingredients melded with age-honored teppanyaki cooking arts, serving authenticity in every sizzling plate.


Pepper Lunch is a beacon of culinary innovation, continuously pushing the boundaries to offer extraordinary, one-of-a-kind meals. Each dining experience is a fresh adventure, a chance to explore new flavors, and a journey that leaves a lasting impression.


Our foundation is anchored on four pivotal pillars - innovation, quality, sustainability, and customer satisfaction. These principles are woven into our operations, driving us to not just meet, but surpass expectations with marked excellence.

Find a PEPPER LUNCH Location Near You

Currently serving California, Nevada, Texas, Guam, Vancouver, BC, and (coming soon) Arizona, Florida, and Hawaii!

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