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Join An Exciting & Established Global Restaurant Brand

Over 500+ Locations across 15 countries serving Pepper Lunch.
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$1.5m AUV*
28 Years of Proven Success
Total Locations
51
The GREAT AMERICAN EXPANSION

Sizzling Hot Plates From Tokyo to Tampa

Pepper Lunch's story may have its roots in Japan, but its flavors have been tantalizing American taste buds for over half a decade. As we widen our horizons, here's your opportunity to pioneer America's DIY teppanyaki revolution with us. Together, we can make every meal a masterpiece.

Unique & Innovative Dining Experience

Proven & Battle-Tested Franchise Model

Affordable & Accessible Meals For All Customers

Flexible Menu That's Continuously Updated

The GREAT AMERICAN EXPANSION

Sizzling Hot Plates From Tokyo to Texas

Pepper Lunch's story may have its roots in Japan, but its flavors have been tantalizing American taste buds for over half a decade. As we widen our horizons, here's your opportunity to pioneer America's DIY teppanyaki revolution with us. Together, we can make every meal a masterpiece.

Unique & Innovative Dining Experience

Proven & Battle-Tested Franchise Model

Affordable & Accessible Meals For All Customers

Flexible Menu That's Continuously Updated

Why Us?

The Pepper Lunch Advantage

Ready to ignite culinary excitement in your community? Embark on your flavorful journey with Pepper Lunch now.

Get started
Experiential Fast-Casual Dining

More than just a meal, we're an experience! Our unique DIY dining turns every guest into a chef, creating a memorable experience that goes beyond the palate.

Legacy of Global Dominance

Stand on the shoulders of a giant. With 500+ locations spanning 15 countries, our brand isn't just successful; it's a worldwide phenomenon. Tap into a model that's proven across cultures and geographies.

[short additional information here]
Low & No Skill Labor Model

Running a high-performing Pepper Lunch restaurant doesn't require an army of specialized staff. Our simplified operations model ensures you can operate your store at peak efficiency with a lean team. No need for seasoned chefs or culinary experts; our system is designed for simplicity and success, making it easier for you to manage labor costs without compromising on quality.

On-Schedule Tracking
Dashboard
Mastery Through Guided Training

We have not only supported our franchisees in opening hundreds of stores of 30 years, but we also operate 126 corporate stores too.
Ourt training team leaders have been with us for more than 20 years. Whether it's setting up your first store or mastering the nuances of daily operations, our comprehensive guidance ensures you're never left guessing.

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Dashboard
Uncompromised Excellence

In a world of fast food, we stand out with our unwavering commitment to freshness and quality. Every ingredient on every dish is a testament to our high standards — a promise of unparalleled taste and quality.

On-Schedule Tracking
Dashboard
America's Next Big Culinary Chapter

We've sizzled and succeeded in the U.S. for over 5 years, but this is just the appetizer. As we chart out an aggressive expansion, we invite you to be part of the story that's set to redefine American dining trends.

On-Schedule Tracking
Dashboard
Why Us?

The Pepper Lunch Advantage

Experiential Fast-Casual Dining

More than just a meal, we're an experience! Our unique dining setup turns every guest into a chef, creating a memorable experience that goes beyond the palate. This isn't just food; it's a performance on a plate.

Legacy of Global Dominance

Stand on the shoulders of a giant. With 500+ locations spanning continents, our brand isn't just successful; it's a worldwide phenomenon. Tap into a model that's proven across cultures and geographies.

[short additional information here]
Teppanyaki Training

Dive deep with our holistic training program. Whether it's setting up your first store or mastering the nuances of daily operations, our comprehensive guidance ensures you're never left guessing.

On-Schedule Tracking
Dashboard
Ride the Global Wave

Why start small when you can go global? Aligning with Pepper Lunch means harnessing the power of a brand that's recognized and revered from Thailand to Texas.

On-Schedule Tracking
Dashboard
Uncompromised Excellence

In a world of fast food, we stand out with our unwavering commitment to freshness and quality. Every ingredient, every dish is a testament to our high standards — a promise of unparalleled taste and nutrition.

On-Schedule Tracking
Dashboard
America's Next Big Culinary Chapter

We've sizzled and succeeded in the U.S., but this is just the appetizer. As we chart out an aggressive expansion, be part of the story that's set to redefine American dining trends.

On-Schedule Tracking
Dashboard

Ready to ignite culinary excitement in your community? Embark on your flavorful journey with Pepper Lunch now.

Get started
Recently Published

News & Press

Seizing the Sizzle:

From Tokyo's Streets to Global Feats

1994
Sizzling Beginnings

In the heart of Tokyo, a culinary revolution was born. Pepper Lunch introduced the world to the joy of sizzling teppanyaki dishes, transforming everyday dining into an immersive, interactive experience.

1994
The Franchise Journey Begins

Pepper Lunch embarked on its franchising journey, partnering with Suntory Food & Beverage. This marked the first step in our mission to bring the sizzle of Pepper Lunch to the world.

2000
A Landmark Achievement

Our Shibuya Station Complex outlet became a symbol of Pepper Lunch's success, recording impressive sales and becoming a beloved dining spot in one of Tokyo's busiest districts.

2003
Food Court Innovators

We launched a project to establish Pepper Lunch stalls in food courts, adapting our menu and serving style to cater to a broader customer base, proving that our sizzle could shine anywhere.

2018
The American Dream

Pepper Lunch made its debut in the United States, partnering with the Australian franchisee to bring Pepper Lunch to America. This marked our exciting entry into the Western market, bringing our unique dining experience to another continent.

2020
New Horizons

J-Star Investment Fund acquired Pepper Lunch, infusing new resources and energy into our expansion plans.

2023
A Quantum Leap

J-Star's acquisition of Suntory Food & Beverage led to a significant increase in our corporate locations and staff, setting the stage for Pepper Lunch's next chapter of growth and success.

2023
The Great North American Expansion

The Pepper Lunch team is expanded with experienced leadership and commits to aggressive expansion across the United States, Canada, and its territories with an upcoming 355 locations being made available for seasoned Franchisee's.

Fueling Your Future:

Business Insights for Franchisees

Boasting Up To:

$3 Million Gross Sales

(Average Unit Volume)

A Global SUCCESS:

500+ Locations Across 15 Countries

(Average Unit Volume)

Our Sizzling SUccess Story

From Tokyo's Streets to Global Feats

1994
Sizzling Beginnings

In the heart of Tokyo, a culinary revolution was born. Pepper Lunch introduced the world to the joy of sizzling teppanyaki dishes, transforming everyday dining into an immersive, interactive experience.

1994
The Franchise Journey Begins

Pepper Lunch embarked on its franchising journey, partnering with Suntory Food & Beverage. This marked the first step in our mission to bring the sizzle of Pepper Lunch to the world.

2000
A Landmark Achievement

Our Shibuya Station Complex outlet became a symbol of Pepper Lunch's success, recording impressive sales and becoming a beloved dining spot in one of Tokyo's busiest districts.

2003
Food Court Innovators

We launched a project to establish Pepper Lunch stalls in food courts, adapting our menu and serving style to cater to a broader customer base, proving that our sizzle could shine anywhere.

2006
The Sizzle Goes Global

With our patented electromagnetic cooker and unique iron plates, we began expanding overseas, bringing the Pepper Lunch experience to customers across Asia while maintaining our signature taste and quality.

2017
The American Dream

Pepper Lunch made its debut in the United States, partnering with an Australian franchisee to open two stores. This marked our exciting entry into the Western market, bringing our unique dining experience to a whole new audience.

2020
New Horizons

J-Star holding company acquired Pepper Lunch, infusing new resources and energy into our expansion plans.

2023
A Quantum Leap

J-Star's acquisition of Suntory Food & Beverage led to a significant increase in our corporate locations and staff, setting the stage for Pepper Lunch's next chapter of growth and success.

Unveiling the Sizzle:

Our Flexible Store Model is Light, Bright, Inviting, and Comfortable

Frequently Asked Questions

Become an owner in a food brand loved by millions of customers globally!

What is Pepper Lunch?

Pepper Lunch is an experiential fast-casual restaurant franchise that originated in Japan. We offer a unique dining experience where customers can enjoy sizzling teppanyaki dishes cooked on hot metal plates right at their tables.

What makes Pepper Lunch unique?

Our unique DIY teppanyaki concept sets us apart. Customers can customize their meals with a variety of high-quality ingredients and sauces, and the food is cooked right before their eyes on hot metal plates.

What types of dishes does Pepper Lunch offer?

We offer a variety of dishes including steak, chicken, salmon, veggie, and more. All our dishes can be customized with different sauces and sides, offering a unique dining experience for every customer.

Where are Pepper Lunch restaurants located?

We have over 500 locations across Asia, Australia, Canada, and the United States.

What are the operating hours of Pepper Lunch restaurants?

Operating hours vary by location, but all of our restaurants are open for lunch and dinner.

When was Pepper Lunch founded?

Pepper Lunch was founded in 1994 in Tokyo, Japan.

Who owns Pepper Lunch?

Pepper Lunch is owned by Hot Palette Holdings.

How many Pepper Lunch locations are there?

There are over 500 Pepper Lunch locations across Asia, Australia, Canada, and the United States.

What is Pepper Lunch's mission?

Our mission is to provide a unique and enjoyable dining experience for our customers, offering high-quality, customizable meals at affordable prices.

What is Pepper Lunch's vision for the future?

We aim to become the go-to destination for those craving an extraordinary dining adventure, expanding our presence in the United States and beyond.

How can I apply for a Pepper Lunch franchise?

You can apply for a Pepper Lunch franchise by filling out the application form on our website.

What are the requirements to apply for a Pepper Lunch Franchise?

Applicants should have a passion for the restaurant industry, a commitment to providing excellent customer service, and the financial resources to invest in a franchise.

What is the process after I submit my application?

After you submit your application, our team will review it and contact you to discuss the next steps quickly.

How long does it take to get approved for a Pepper Lunch franchise?

The approval process varies, but typically it takes a few weeks.

What happens if my application is rejected?

If your application is rejected, we will provide feedback and you may reapply in the future.

What support does Pepper Lunch provide to new franchisees?

We provide comprehensive support to our franchisees, including training, marketing support, and ongoing operational assistance.

How much does it cost to open a Pepper Lunch franchise?

The cost to open a Pepper Lunch franchise varies depending on various factors such as location, size of the restaurant, and other details. More detailed information can be provided upon application.

How long does it take to open a Pepper Lunch franchise?

The timeline to open a Pepper Lunch franchise varies, but typically it takes from several months to a year from the time of approval.

Can I open multiple Pepper Lunch franchises?

Yes, we welcome franchisees who are interested in opening multiple locations.

What is the expected return on investment for a Pepper Lunch franchise?

The return on investment varies depending on various factors such as location, operating costs, and sales. More detailed information can be provided upon application.

Ready To Open Your Own Pepper Lunch Location?

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