When your meal hits a 500-degree hot plate, there’s nowhere for the ingredients to hide.

You can taste it instantly - the sear, the aroma, the richness, the way the beef stays tender while it caramelizes at the edges. That’s why at Pepper Lunch, we obsess over one thing more than almost anything else:

the quality of the beef.

And it’s also why we’re proud to serve Certified Angus Beef - a premium standard of Angus beef known for its tenderness, flavor, and consistency.

If you’ve ever wondered why Pepper Lunch beef tastes different (in the best way), this is a big part of the story.

What Is Certified Angus Beef?

Certified Angus Beef (often called “CAB”) isn’t a cut - it’s a quality brand with strict standards.

Only Angus beef that meets a rigorous set of requirements earns the Certified Angus Beef label. That means the beef has been evaluated for specific qualities that affect what you care about most when you take a bite:

• Rich flavor
• Juicy tenderness
• Consistent quality
• Great marbling (those fine streaks of fat that melt into the meat as it cooks)

In other words: it’s Angus beef that passes a higher bar.

Why It Matters at Pepper Lunch

Pepper Lunch is all about interactive cooking - you finish your meal right at the table as it sizzles in front of you.

That experience is only as good as the ingredients on the plate.

When we use Certified Angus Beef, it means:

1) More flavor in every bite

The hot plate sears the beef quickly, locking in savory flavor and giving you that signature Pepper Lunch aroma the second it hits the table.

2) A tender bite, even as it cooks

Because you cook it yourself, the beef needs to stay tender through every stage - from rare to medium to well-done. Certified Angus Beef is chosen for the kind of eating experience that holds up beautifully on a sizzling hot plate.

3) Better texture + a richer finish

Marbling matters. As the beef cooks, that marbling melts and carries flavor through the rice, veggies, and sauce - making the entire bowl taste more satisfying, not just the steak.

The Pepper Lunch Difference: Premium Beef + Your Perfect Cook

Here’s the magic: at Pepper Lunch, you’re not just ordering beef - you’re choosing your moment.

• Want it juicy and pink? Start mixing early.
• Prefer a deeper sear? Let it sit, then flip.
• Like your rice extra crispy at the edges? Press it down and let it crackle.

Premium beef makes that whole process better - because the flavor stays strong no matter how you cook it.

What to Order If You Want the Full CAB Experience

If you want to taste why Certified Angus Beef matters, start with our beef-forward favorites - the ones where the meat is the main character.

• Diced-Cut Steak: Simple, classic, and built for maximum sizzle.
• Beef Pepper Rice: Where the beef flavor melts into every grain of rice.
• Add Jumbo Beef: If you know, you know.

Pro tip: hit it with your favorite sauce, then let the beef sear for a few seconds before mixing. That’s where the flavor turns into something unforgettable.

Premium You Can Taste - Every Time

Certified Angus Beef is part of our promise to keep Pepper Lunch consistent, craveable, and worth coming back for.

Because when the food is cooked in front of you, the quality has to show up - loudly.

And at Pepper Lunch, it does.

Come Taste the Sizzle

Ready for the real Certified Angus Beef experience?

Stop by Pepper Lunch, order your favorite beef bowl, and cook it exactly how you like it - on the hot plate, in the moment, with that first bite that makes you pause.

Find a Pepper Lunch near you and try it today.