Get ready, Florida! The unique Japanese dining experience of Pepper Lunch is soon to become a local favorite as the Majestic Restaurant Group announces an ambitious plan to open 10 locations across the state within the next five years.
Ferdian Jap, the entrepreneurial force behind Majestic Restaurant Group, has set his sights on bringing the experiential fast casual dining concept to the sunny landscapes of Tampa, Orlando, and Gainesville. This venture into the Pepper Lunch franchise signifies a new chapter for the group, which currently operates successful Asian cuisine concepts like Zukku Sushi and ATO Poke, among others.
Jap's connection to Pepper Lunch is rooted in nostalgia and admiration for the brand. Having grown up with Pepper Lunch in Indonesia, he understands the draw of its iconic hot plates and the DIY culinary experience they offer. "Since then, Pepper Lunch has been a must-eat when I travel back to Asia," Jap reflects. The opportunity to bring this experience to his home turf is a testament to his commitment to diversifying the group's Asian-focused portfolio and enriching Florida's food scene with innovative dining experiences.
The allure of Pepper Lunch lies in its patented iron plates, which serve as both cooking surface and plate, keeping meals hot and flavorful. Diners enjoy the unique experience of cooking their steaks, seafood, chicken and more, right at their tables, to their preferred taste. This hands-on approach to dining is not only entertaining but ensures that every bite is as fresh and hot as the first.
The first Pepper Lunch location is expected to open in Q3 2024, marking a new sizzling landmark for food enthusiasts in Florida. Our brand's philosophy of "Sizzle it your way" is set to resonate with the state's diverse and adventurous palate, offering a fresh take on fast-casual dining.
As the Majestic Restaurant Group prepares to bring this international sensation to the local market, Floridians can anticipate a new way to enjoy meals that promises to deliver not just food, but an experience. Pepper Lunch's expansion in Florida is not merely about opening new restaurants; it's about introducing a new culture of dining, where the joy of cooking and the pleasure of eating merge into one memorable meal.
Stay tuned for more updates on Pepper Lunch's Florida debut, where the sizzle of the grill is just the beginning of the culinary journey.