Pepper Lunch's parent company, Hot Palette Holdings, has appointed Troy Hooper as CEO of the North American division. With Hooper at the helm, Pepper Lunch is set to expand both in unit level metrics and in unit count across the U.S and Canada. This move comes as the company prepares to launch its franchise opportunity in the U.S. at the Multi Unit Franchise Conference 2023 in Las Vegas on April 25.
“Now is the perfect time to introduce Americans to the original D-I-Y teppan restaurant,” said Pepper Lunch CEO Troy Hooper. “Our U.S. locations continue to flourish and their sales success further cements that this brand is redefining the fast-casual space. There’s no one in the marketplace offering an experiential dining element at this price point, making this concept a portfolio game-changer.”
Established in 1994, Pepper Lunch is one of Japan’s largest home grown franchise restaurant brands with over 500 locations in 15 countries. Renowned for quality food served in a unique and innovative way for dining in or delivery, the beloved Japanese-based brand seeks experienced franchise partners to expand its proven business model and cutting-edge customer offering across the United States. Leaning on the success that the existing 6 U.S. stores in California, Nevada, Texas, and Guam have established over the last nearly six years, Pepper Lunch is well-positioned to succeed in the competitive U.S. fast-casual franchise market. Hooper's extensive experience in the restaurant and franchise industries will undoubtedly help drive the brand's growth and success.