We're thrilled to announce that Pepper Lunch has selected Toast as our exclusive point-of-sale partner.
We're thrilled to announce that Pepper Lunch has selected Toast as our exclusive point-of-sale partner.
Cutting-edge POS technology powers franchise growth and enhances guest experiences across North America
We're thrilled to announce that Pepper Lunch has selected Toast as our exclusive point-of-sale partner, marking a significant milestone in our commitment to innovation and operational excellence. This strategic partnership brings together our revolutionary DIY teppanyaki concept with the restaurant industry's most prolific point-of-sale technology platform, creating an unparalleled dining experience for our guests while empowering our franchisees with best-in-class tools for success.
As we accelerate our North American expansion toward 100 locations by 2028, we needed a technology partner that could match our ambition and support our unique dining concept. Toast's restaurant-first approach and proven track record with over 127,000 locations worldwide made them the clear choice. Their platform isn't just another POS system – it's a comprehensive restaurant operating solution designed specifically for concepts like ours.
"Toast understands what makes Pepper Lunch special," says Troy Hooper, CEO of Pepper Lunch North America. "Our DIY teppanyaki experience requires technology that can handle complex customization while maintaining the speed and efficiency our guests expect. Toast's robust menu system and intuitive interface perfectly complements our 'Sizzle It Your Way' philosophy, allowing guests to craft their perfect meal while our franchisees benefit from streamlined operations."
Toast's cutting-edge features directly enhance our signature DIY teppanyaki experience. Their advanced modifier system supports multi-level customization – perfect for guests selecting their preferred proteins, vegetables, and sauces for their 500-degree hot plate.
The integration with Grubbrr and Deliverect takes convenience to new heights, allowing customers to order from self-service kiosks, a mobile app, our website, or any other online ordering platform. For a concept where timing is crucial – our meals are completed in approximately 20 minutes – this efficiency is invaluable.
For our growing network of franchisees, Toast delivers the operational excellence needed to thrive in today's competitive landscape. The platform's multi-location management capabilities enable franchise owners to maintain brand consistency across all their restaurants while accessing real-time performance data from a single dashboard. This centralized control is crucial as many of our partners operate multiple locations.
"Happy, profitable, and engaged franchisees are the small hinges that swing big doors," Hooper emphasizes. "Toast's comprehensive reporting capabilities give our franchisees the insights they need to optimize operations and maximize profitability."
The platform's Kitchen Display System is particularly well-suited to our unique service model. It coordinates the timing of ingredient preparation, ensuring everything arrives at the guest's table at the perfect temperature for their DIY cooking experience. With color-coded order tracking and real-time updates, our lean teams of six or fewer employees can deliver exceptional service even during peak hours.
Toast's impressive credentials speak for themselves. As a publicly-traded company (NYSE: TOST) with a 24.46% market share in the POS industry, they've earned recognition as a G2 Leader. Their restaurant-specific focus means they understand the unique challenges and opportunities in our industry.
The numbers tell a compelling story: Toast restaurants are 12% less likely to close in their first year, and their integrated platform includes over 200 third-party integrations covering everything from delivery services to loyalty programs. This ecosystem approach ensures our franchisees have access to best-in-class solutions for every aspect of their business.
This partnership with Toast represents more than just a technology upgrade – it's a strategic investment in the future of Pepper Lunch. By combining our authentic Japanese teppanyaki experience with Toast's cutting-edge restaurant technology, we're creating a powerful platform for growth that benefits everyone in our ecosystem: guests enjoy a seamless, personalized dining experience; franchisees operate more efficiently and profitably; and our brand continues to push the boundaries of culinary innovation.
As we look ahead to accelerating growth, Toast will be instrumental in maintaining the quality, consistency, and exceptional hospitality that define the Pepper Lunch experience. Together, we're not just serving meals – we're creating memorable moments where every guest becomes the masterchef of their own sizzling story.
Ready to join the Pepper Lunch family and leverage the power of Toast technology? Contact our franchise development team today to learn how you can be part of our sizzling success story. Get started on our Franchising Applicant Portal to start your journey with one of the industry's most innovative and fastest-growing franchise concepts.
Click below to learn more about our North American Franchising Opportunities.