Hot Palette Holdings, the illustrious parent entity of Pepper Lunch Restaurants, has proudly announced its collaboration with Kiwi Restaurant Partners, entrusting them as the franchise systems and infrastructure developer and manager for Pepper Lunch's ambitious expansion journey.

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Yuto Tago, the Global Overseas CEO of Pepper Lunch and Hot Palette APAC, expressed the collective enthusiasm of the global executive team towards this budding partnership with KRP. "Our entire global executive team and I are thrilled to have partnered with KRP. The value they've brought to our table in such a brief period is immense," Tago remarked.

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Pepper Lunch, a unique fast-casual dining concept born in Japan, is set to further tantalize the American palate with its innovative dining experience. Established in 1994, Pepper Lunch has grown to become one of Japan’s premier homegrown franchise restaurant brands. With a sprawling network of over 500 outlets across 15 countries, the brand is synonymous with quality, innovation, and affordability whether it’s for dine-in, take-out, or delivery.

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The American food scene is about to get a delightful shakeup. Bypassing the hefty price tag of Yakiniku Japanese BBQ, diners are in for a treat with Pepper Lunch's wallet-friendly teppanyaki-style offerings. The menu, a medley of sizzling Steaks, Curry Rice, Teriyaki, Pasta-based dishes, and the iconic Pepper Rice, served on the brand’s patented hot iron plate, empowers diners to don the chef's hat and create their culinary masterpiece.

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Troy Hooper, the CEO of KRP, shares the timely essence of introducing the original D.I.Y. teppan restaurant to the American audience. “Our six U.S. locations continue to thrive, and their sales success is a testament to how Pepper Lunch is redefining the fast-casual dining sphere. The market lacks an experiential dining element at this price point, and that's where Pepper Lunch shines as a portfolio game-changer,” Hooper stated.

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With six flourishing outlets in California, Nevada, Texas, and Guam, the flame of expansion burns brighter as Pepper Lunch sets its sights on inaugurating an additional 255 locations across the U.S. and Canada by the end of 2025. This expansion vision is laden with enticing opportunities for multi-unit franchise operators keen on introducing this sizzling dining concept to their local communities.

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Kiwi Restaurant Partners stands as a hallmark of brand scaling excellence, offering a suite of consulting services, outsourced C-Suite executives, and development resources. KRP is dedicated to propelling restaurant operators and investors towards their milestones with enhanced brand, concept, and operational efficacy, while ensuring significant time and cost savings.

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For a deeper insight into KRP’s transformative services, visit: krpusa.com

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The table is set, the iron plate is hot, and the future looks promisingly flavorful as Pepper Lunch, with the strategic prowess of Kiwi Restaurant Partners, embarks on this exciting new chapter of culinary expansion. Your table at Pepper Lunch awaits - are you ready to ‘Sizzle It Your Way’?