Mark your calendars for the most sizzling day of the year – Pepper Lunch's inaugural World Pepper Rice Day arrives July 3rd with BOGO Beef Pepper Rice at every location worldwide!

Get ready to experience something truly special! We're thrilled to announce the launch of World Pepper Rice Day – a brand-new global celebration taking place annually on July 3rd that honors the dish that started it all: our iconic Beef Pepper Rice. 

A Global Celebration Like No Other

On July 3, 2025, every single Pepper Lunch location around the world will unite in celebrating our signature dish with an incredible Buy One Get One Free on Beef Pepper Rice.

"World Pepper Rice Day represents everything we stand for as a brand," says Mark Bailey, Chief Operating Officer at Pepper Lunch North America. "Our Beef Pepper Rice isn't just a menu item – it's the foundation of the Pepper Lunch experience. This global celebration allows us to share that authentic Japanese flavor with even more guests while reinforcing our position as the original and authentic Pepper Rice destination."

The Legacy of Beef Pepper Rice

This annual celebration establishes Pepper Lunch's undisputed ownership of the "Pepper Rice" category, setting us apart from imitators and reinforcing our authentic Japanese heritage. When guests think "Pepper Rice," we want them to remember Pepper Lunch is the original creator.

Our Beef Pepper Rice represents the perfect embodiment of our "Sizzle It Your Way" philosophy. Served on our signature 500-degree hot plate with premium Certified Angus Beef, steamed rice, corn, sliced green onions, and our proprietary Garlic Soy Sauce, it's a complete culinary experience that guests can customize to their perfect preference. The BOGO offer ensures more people than ever can discover why this dish has captured hearts of millions of customers around the globe.

Building Community Through Food

World Pepper Rice Day is about building our global community around the shared legacy of our Beef Pepper Rice dish. In our increasingly connected world, the idea of people across different continents simultaneously enjoying the same sizzling, interactive meal creates a unique sense of global connection. Whether you're dining at a Pepper Lunch in California or Singapore, you'll be part of something bigger: a worldwide celebration of flavor, tradition, and the joy of DIY cooking.

The BOGO offer makes this celebration accessible to everyone, inviting new guests to discover what Pepper Lunch is all about while giving longtime fans an extra reason to visit. It's our way of saying thank you to the communities that have embraced our concept and helped us grow into the global brand we are today.

Ready to Join the Global Celebration?

As we count down to July 3rd, excitement is building across our entire global community. This inaugural World Pepper Rice Day sets the stage for an annual tradition that will only grow stronger and more meaningful with each passing year. It's our chance to showcase what makes Pepper Lunch special while creating new memories for guests around the world.

Mark your calendars now: July 3rd is World Pepper Rice Day!

Bring a friend, bring your appetite, and get ready to experience our signature Beef Pepper Rice like never before. With locations participating globally, there's never been a better time to discover (or rediscover) the dish that started the Pepper Lunch revolution.

Stay tuned to our social media channels and visit your local Pepper Lunch for all the latest updates as we approach this historic day. This is just the beginning of what promises to be our most exciting promotional celebration yet!

Ready to find your nearest Pepper Lunch location for World Pepper Rice Day? Click here to find a Pepper Lunch location near you!